The Tech Newsletter Ā
EMPIST Tech Talk Ā Ā Ā
Hot off the presses, itās this weekāsĀ Tech Talk Newsletter!Ā Get a temperature read on whatĀ isĀ heating upĀ inĀ technologyĀ news,Ā the coolestĀ marketingĀ insights, EMPIST exclusiveĀ material, and more, below.Ā
The Weekly Tech News Update Ā
What happens when supply chain attacks and ransomwareĀ combine? Answer, havoc.Ā In the beginning of July,Ā right before the holiday weekend,Ā REvil, aĀ criminal group, encryptedĀ the files of hundreds ofĀ businessesĀ in an instant.Ā This was due to compromised ITĀ management software.Ā AĀ Kaseya VSAĀ vulnerability allowedĀ REvilĀ toĀ get access to MSPās clients. Why break intoĀ one safe-deposit when you can grab the bank managerāsĀ master key.Ā https://www.wired.com/story/kaseya-supply-chain-ransomware-attack-msps/Ā Ā
The Tech Talk Newsletter TipĀ
From the EMPIST Help DeskĀ
Organization is everything.Ā Browser tabs taking over yourĀ life?Ā Still working from home without your secondĀ monitor?Ā The latest Google Chrome versions offer a grouping feature to keep all your web pages separate and systematized. Simply right-click on a tab (or,Ā CTRL + click on a Mac) and select āAdd to New Groupā to get started. Then,Ā name and color coordinate your groups to keep a clean webpage ā and your sanity.Ā Ā Ā
The Tech Talk Trivia Ā
Question:Ā In 1994 ā before they were used as paperless menus ā QR codes were invented to track what?Ā
The Weekly Marketing Spotlight Ā
Enough is enough!Ā July is National Hot Dog Month and Heinz Ketchup has had it up to here with hot dogs andĀ hot dogĀ buns being sold in unequal packaging. In a newĀ bid aimed at hot dog lovers, Heinz hasĀ launchedĀ a petitionĀ calling on Big Wiener and Big BunĀ toĀ finally sell their wares inĀ proportionate bundles of ten, ensuring grillersĀ are no longer left one without the other.Ā While mostly servingĀ as a form of tongue-in-cheek brand awareness, the petitionĀ on change.org could also present Heinz with some valuableĀ first-party dataĀ in the form of email addresses.Ā Ā Learn more
Trivia Answer:Ā Vehicles as they were assembledĀ Ā
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